GEO / AI SEARCH

The next frontier of organic discovery.

Show Up When AI Answers.

Let's Talk
Let's Talk

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Monthly active users in Google's AI Mode — a separate search experience your brand may be invisible in

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Monthly active users in Google's AI Mode — a separate search experience your brand may be invisible in

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Of searches in Google's AI Mode end without a click to any website

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Of searches in Google's AI Mode end without a click to any website

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Of consumers now start product research in AI instead of Google

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Of consumers now start product research in AI instead of Google

HOW IT WORKS

AI doesn’t guess. It reads what exists.

( 01 )

Earn High-Authority Citations

Editorial
Editorial
Authority
Authority
Citation
Citation

PR placements in Forbes, Healthline, Vogue, and other trusted publications become high-authority citations that AI systems pull from when answering product questions. We build the editorial footprint AI trusts.

( 02 )

Build Breadth of Coverage

Coverage
Coverage
Relevance
Relevance
Signal
Signal

Affiliate content across mass media publishers and creator networks creates the breadth of coverage AI uses to confirm a product's relevance and popularity. The more quality signals, the stronger the recommendation.

( 03 )

Amplify Through Creators

Creators
Creators
Proof
Proof
Amplify
Amplify

Influencer and creator content generates authentic reviews and social proof that informs AI product recommendations. Real people talking about your brand across credible platforms is exactly what AI systems are trained to surface.

SERVICES

GEO services built for AI visibility.

( 01 )

GEO Strategy & Campaign Design

Every Paul Street campaign — PR, affiliate, or influencer — is designed with GEO visibility in mind from day one.

We structure placements, content, and partnerships to maximize the cross-channel signal strength that AI systems reward.

• GEO-informed PR pitch strategy

• Publication targeting by AI authority

• Cross-division campaign coordination

• Signal amplification planning

( 02 )

AI Presence Monitoring

We track how your brand appears across the major AI platforms — ChatGPT, Google AI Overviews, Perplexity, and others — and adjust strategy based on what’s working.

You’ll know exactly where you show up and where you don’t.

• Brand mention tracking in AI responses

• Query-level visibility reporting

• Competitive analysis in AI search

( 03 )

Authority-Building Campaigns

Targeted campaigns designed specifically to increase your brand’s citations across the publications, platforms, and content types that AI systems draw from most frequently.

Build the moat before your competitors do.

• High-authority publication targeting

• Content structure optimization

• Review and mention acquisition

• Long-term authority compounding